Webinar: The Psychology of Giving

As a fundraising professional, most of your day is spent eliciting emotion and action from your organization’s supporters. By understanding the science behind why people give and the psychological needs it serves, you can begin developing campaigns and messaging that will better resonate with your audience. In this webinar, you'll hear from two fundraising experts as they unveil the science-backed secrets behind donor behavior and provide practical tips for applying that knowledge to your work. Leave this session with a better understanding of:

• Psychological principles of giving, such as motivation, commitment, identity, and personality traits.
• Ways that donor behavior has shifted in this current digital age.
• Science of words and how to incorporate it into your organization’s storytelling.

Eligible for 1 CFRE Education Point